{"id":285817,"date":"2026-05-11T08:00:00","date_gmt":"2026-05-11T12:00:00","guid":{"rendered":"https:\/\/develop.olympic.ca\/olympique\/?p=285817"},"modified":"2026-05-11T08:10:29","modified_gmt":"2026-05-11T12:10:29","slug":"comment-icon-contribue-a-creer-des-experiences-harmonisees-pour-les-athletes-et-les-partisans-dequipe-canada-pendant-les-jeux-olympiques","status":"publish","type":"post","link":"https:\/\/develop.olympic.ca\/olympique\/2026\/05\/11\/comment-icon-contribue-a-creer-des-experiences-harmonisees-pour-les-athletes-et-les-partisans-dequipe-canada-pendant-les-jeux-olympiques\/","title":{"rendered":"Comment ICON contribue \u00e0 cr\u00e9er des exp\u00e9riences harmonis\u00e9es pour les athl\u00e8tes et les partisans d\u2019\u00c9quipe Canada pendant les Jeux olympiques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lorsque les athl\u00e8tes d\u2019\u00c9quipe Canada arrivent au village olympique, ils reconnaissent presque imm\u00e9diatement qu\u2019il s\u2019agit de leur v\u00e9ritable \u00ab chez-soi \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des b\u00e2timents et des chambres au d\u00e9part neutres et g\u00e9n\u00e9riques sont transform\u00e9s en une c\u00e9l\u00e9bration de la fiert\u00e9 canadienne gr\u00e2ce \u00e0 la magie de la mise en sc\u00e8ne et de l\u2019image de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais bien s\u00fbr, ce n\u2019est pas de la magie. C\u2019est le r\u00e9sultat d\u2019une \u00e9troite collaboration entre plusieurs \u00e9quipes du Comit\u00e9 olympique canadien et son <a href=\"https:\/\/develop.olympic.ca\/olympique\/presse\/le-comite-olympique-canadien-et-icon-digital-productions-annoncent-un-nouveau-partenariat\/\" target=\"_blank\" rel=\"noreferrer noopener\">partenaire officiel de production num\u00e9rique et d\u2019impression<\/a> depuis 2023, <a href=\"https:\/\/www.icondigital.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ICON Digital Productions Inc<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des petits autocollants \u00e0 la feuille d\u2019\u00e9rable qui identifient les \u00e9tages canadiens dans les ascenseurs, aux grandes banni\u00e8res suspendues aux balcons ext\u00e9rieurs, en passant par les affiches et d\u00e9cors qui dynamisent les espaces int\u00e9rieurs, ICON a tout imprim\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1005 \/ 754)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285829\" data-id=\"285829\" data-aspect-ratio=\"1005 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg?quality=100&amp;w=1005\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg 2048w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg?resize=211,158 211w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg?resize=495,371 495w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg?resize=768,576 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg?resize=1005,754 1005w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-5.jpg?resize=1536,1152 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Des banni\u00e8res d\u00e9corent les b\u00e2timents d\u2019\u00c9quipe Canada au village olympique de Cortina durant les Jeux olympiques d\u2019hiver Milano Cortina 2026 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285831\" data-id=\"285831\" data-aspect-ratio=\"1005 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg?quality=100&amp;w=1005\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg 2048w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg?resize=211,158 211w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg?resize=495,371 495w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg?resize=768,576 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg?resize=1005,754 1005w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-14.jpg?resize=1536,1152 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Comptoir d\u2019accueil de d\u2019\u00c9quipe Canada au village olympique de Milan pendant les Jeux olympiques d\u2019hiver Milano Cortina 2026 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2667\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285825\" data-id=\"285825\" data-aspect-ratio=\"565 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?quality=100&amp;w=565\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg 2000w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?resize=118,158 118w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?resize=278,371 278w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?resize=768,1024 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?resize=565,754 565w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?resize=1152,1536 1152w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-12-rotated.jpg?resize=1536,2048 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Des autocollants de feuilles d\u2019\u00e9rable indiquent les \u00e9tages d\u2019\u00c9quipe  Canada dans le village olympique de Milan pendant les Jeux olympiques d\u2019hiver Milano Cortina 2026 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2040\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285830\" data-id=\"285830\" data-aspect-ratio=\"568 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg?quality=100&amp;w=568\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg 1536w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg?resize=119,158 119w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg?resize=279,371 279w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg?resize=768,1020 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg?resize=568,754 568w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-4.jpg?resize=1157,1536 1157w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Une salle m\u00e9dicale \u00e0 l\u2019int\u00e9rieur des quartiers d\u2019\u00c9quipe Canada dans le village olympique de Milan pendant les Jeux olympiques d\u2019hiver Milano Cortina 2026 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285827\" data-id=\"285827\" data-aspect-ratio=\"1005 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?quality=100&amp;w=1005\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg 4032w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?resize=211,158 211w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?resize=495,371 495w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?resize=768,576 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?resize=1005,754 1005w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?resize=1536,1152 1536w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image-13.jpg?resize=2048,1536 2048w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00ab Tableau des m\u00e9dailles d\u2019\u00c9quipe Canada mis \u00e0 jour dans le village olympique de Milan pendant les Jeux olympiques d\u2019hiver Milano Cortina 2026 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ce qui est g\u00e9nial avec ICON, c\u2019est qu\u2019on arrive avec une vision \u2014 on se dit \u201cok, on pense faire \u00e7a\u201d \u2014 et ils sont capables de nous guider dans la bonne direction \u00bb, explique V\u00e9ronique Labrosse, chef du village d\u2019\u00c9quipe Canada \u00e0 Milan lors des r\u00e9cents Jeux olympiques d\u2019hiver de 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ICON ne s\u2019est pas limit\u00e9e au village olympique (ou plut\u00f4t aux villages, au pluriel) pour donner \u00e0 diff\u00e9rents lieux en Italie une touche bien canadienne. L\u2019entreprise a aussi contribu\u00e9 \u00e0 la S\u00e9rie de c\u00e9l\u00e9brations de la Maison olympique du Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/develop.olympic.ca\/olympique\/jeux\/milano-cortina-2026\/\">Milano Cortina 2026<\/a> pr\u00e9sentait une empreinte particuli\u00e8rement \u00e9tendue, avec des athl\u00e8tes r\u00e9partis dans six p\u00f4les \u2014 Milan, Livigno, Cortina, Predazzo, Bormio et Anterselva \u2014 \u00e0 travers le nord de l\u2019Italie. Cette dispersion signifiait qu\u2019il n\u2019y aurait pas une seule Maison olympique du Canada, comme c\u2019est habituellement le cas, mais plut\u00f4t une s\u00e9rie d\u2019\u00e9v\u00e9nements de c\u00e9l\u00e9bration qui se tiendraient \u00e0 Cortina, Livigno et Milan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La multiplication des sites temporaires de la Maison olympique du Canada rendait essentiel l\u2019implication d\u2019ICON d\u00e8s les premi\u00e8res \u00e9tapes \u2014 un apprentissage cl\u00e9 pour leurs deuxi\u00e8mes Jeux olympiques en tant que partenaire d\u2019\u00c9quipe Canada.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DVJNq6rEe0x\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DVJNq6rEe0x\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le fait de visiter les sites et les installations en personne nous a permis de bien comprendre chaque espace, de visualiser les possibilit\u00e9s et de recueillir des informations essentielles \u00bb, explique Neil Faulkner, directeur de comptes chez ICON. \u00ab \u00catre sur le terrain, en Italie, nous a permis d\u2019\u00e9valuer directement les conditions et de recommander les mat\u00e9riaux et solutions les plus appropri\u00e9s, en tenant compte des r\u00e9alit\u00e9s environnementales, logistiques et d\u2019installation. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le fait d\u2019\u00eatre impliqu\u00e9s d\u00e8s le d\u00e9but de la phase de planification nous a permis d\u2019apporter une expertise strat\u00e9gique, d\u2019identifier des occasions et de garantir une ex\u00e9cution \u00e0 la fois efficace et percutante. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce n\u2019\u00e9taient pas les seules consid\u00e9rations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Une r\u00e9flexion que nous poursuivons depuis quelques Jeux, c\u2019est de savoir comment maximiser l\u2019impact tout en \u00e9tant durables dans ce que nous produisons \u00bb, explique Yena Kim, gestionnaire de projets au sein de l\u2019\u00e9quipe des Jeux du Comit\u00e9 olympique canadien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette optique, l\u2019objectif est d\u2019utiliser des mat\u00e9riaux de grande qualit\u00e9 pour les \u00e9l\u00e9ments visuels, afin qu\u2019ils puissent \u00eatre r\u00e9utilis\u00e9s au-del\u00e0 d\u2019un seul cycle des Jeux. Par exemple, des banni\u00e8res de balcon con\u00e7ues \u00e0 l\u2019origine pour le village olympique de <a href=\"https:\/\/develop.olympic.ca\/olympique\/jeux\/paris-2024\/\">Paris 2024 <\/a>ont \u00e9t\u00e9 r\u00e9utilis\u00e9es dans certains villages de Milano Cortina 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab C\u2019est quelque chose que nous appr\u00e9cions \u00e9norm\u00e9ment, surtout quand nous ne savons pas toujours exactement comment ou o\u00f9 les installations peuvent \u00eatre faites. Avoir cette flexibilit\u00e9 est essentiel \u00bb, ajoute Kim.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1005 \/ 754)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285828\" data-id=\"285828\" data-aspect-ratio=\"1005 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg?quality=100&amp;w=1005\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg 1600w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg?resize=211,158 211w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg?resize=495,371 495w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg?resize=768,576 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg?resize=1005,754 1005w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/image-6.jpg?resize=1536,1152 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Des banni\u00e8res d\u00e9corent les balcons d\u2019\u00c9quipe Canada au village olympique durant les Jeux olympiques de Paris 2024 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1600\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285826\" data-id=\"285826\" data-aspect-ratio=\"566 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg?quality=100&amp;w=566\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg 1200w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg?resize=119,158 119w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg?resize=278,371 278w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg?resize=768,1024 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg?resize=566,754 566w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/Image.jpg?resize=1152,1536 1152w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00ab Ces m\u00eames banni\u00e8res ont \u00e9t\u00e9 r\u00e9utilis\u00e9es pour les balcons d\u2019\u00c9quipe Canada dans le village olympique de Milan pendant les Jeux olympiques d\u2019hiver Milano Cortina 2026 (photo : Comit\u00e9 olympique canadien)<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La durabilit\u00e9 est \u00e9galement une priorit\u00e9 pour ICON, qui op\u00e8re depuis 2024 comme une installation sans d\u00e9chets envoy\u00e9s \u00e0 l\u2019enfouissement. Concr\u00e8tement, \u00ab plus de 90 % des d\u00e9chets g\u00e9n\u00e9r\u00e9s dans le cadre de nos projets sont d\u00e9tourn\u00e9s des sites d\u2019enfouissement gr\u00e2ce au recyclage, \u00e0 la r\u00e9utilisation et \u00e0 la valorisation \u00e9nerg\u00e9tique \u00bb, explique Roshna Jesuthasan, coordonnatrice RH chez ICON. Elle pr\u00e9cise qu\u2019en 2025, ICON a d\u00e9tourn\u00e9 environ 93,6 tonnes m\u00e9triques de d\u00e9chets des sites d\u2019enfouissement. \u00ab Cette approche permet non seulement de r\u00e9duire l\u2019impact environnemental, mais aussi de soutenir des pratiques de production plus circulaires dans des projets d\u2019envergure comme les Jeux olympiques. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paris 2024 marquait les premiers Jeux olympiques en partenariat entre \u00c9quipe Canada et ICON, qui a livr\u00e9 des centaines d\u2019\u00e9l\u00e9ments de marque, notamment des habillages en vinyle int\u00e9rieurs et ext\u00e9rieurs, des visuels pour fen\u00eatres et planchers, des toiles de fond en tissu, des \u00e9l\u00e9ments personnalis\u00e9s pour les casiers et des installations interactives pour le village olympique, une Maison olympique du Canada ouverte au public pendant toute la dur\u00e9e des Jeux, ainsi que plusieurs \u00e9v\u00e9nements FestiFan d\u2019\u00c9quipe Canada.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1131 \/ 754)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2666\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285821\" data-id=\"285821\" data-aspect-ratio=\"1131 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?quality=100&amp;w=1131\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg 4000w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?resize=237,158 237w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?resize=557,371 557w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?resize=768,512 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?resize=1131,754 1131w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?resize=1536,1024 1536w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__002.jpg?resize=2048,1365 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Signalisation pour diriger les partisan\u00b7e\u00b7s vers la Maison olympique du Canada aux Jeux olympiques de Paris 2024 (Bernard Brault\/COC)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2667\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285822\" data-id=\"285822\" data-aspect-ratio=\"1131 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?quality=100&amp;w=1131\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg 4000w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?resize=237,158 237w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?resize=556,371 556w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?resize=768,512 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?resize=1131,754 1131w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?resize=1536,1024 1536w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-26-07-24__005.jpg?resize=2048,1366 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Comptoir d\u2019accueil de la Maison olympique du Canada durant les Jeux olympiques de Paris 2024 (Bernard Brault\/COC)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4000\" height=\"2667\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-285823\" data-id=\"285823\" data-aspect-ratio=\"1131 \/ 754\" src=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?quality=100&amp;w=1131\" srcset=\"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg 4000w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?resize=237,158 237w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?resize=556,371 556w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?resize=768,512 768w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?resize=1131,754 1131w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?resize=1536,1024 1536w, https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/FINAL-PARIS2024-30-07-24__045.jpg?resize=2048,1366 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Coussins dans l\u2019ar\u00e9na de c\u00e9l\u00e9bration Canadian Tire \u00e0 la Maison olympique du Canada durant les Jeux olympiques de Paris 2024 (Bernard Brault\/COC)<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Milano Cortina 2026, la premi\u00e8re rencontre entre le Comit\u00e9 olympique canadien et ICON au sujet des \u00e9l\u00e9ments de marque a eu lieu environ dix mois avant les Jeux. L\u2019\u00e9quipe de design du COC \u00e9tait responsable de l\u2019inspiration et des concepts. Une fois les cr\u00e9ations finalis\u00e9es, elles ont \u00e9t\u00e9 confi\u00e9es \u00e0 ICON pour la production, qui devait \u00eatre compl\u00e9t\u00e9e d\u2019ici septembre afin de respecter les d\u00e9lais d\u2019exp\u00e9dition maritime entre Montr\u00e9al et l\u2019Italie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les activations en Italie, ICON a produit 150 banni\u00e8res de balcon, 450 affiches (r\u00e9parties en 10 versions), 18 syst\u00e8mes d\u2019affichage QuickStand avec leurs visuels, neuf murs d\u2019images (\u00ab step-and-repeat \u00bb) et trois murs de m\u00e9dailles personnalis\u00e9s pouvant \u00eatre mis \u00e0 jour en fonction des performances d\u2019\u00c9quipe Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme on peut l\u2019imaginer, la logistique li\u00e9e \u00e0 l\u2019exp\u00e9dition d\u2019un tel volume d\u2019\u00e9l\u00e9ments vers autant de sites aurait pu \u00eatre un v\u00e9ritable casse-t\u00eate. ICON en a fait une exp\u00e9rience fluide pour les \u00e9quipes du COC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous avons une si bonne relation avec eux qu\u2019ils ont fait preuve d\u2019ouverture et de compr\u00e9hension face au fait que nous devions r\u00e9partir le mat\u00e9riel entre six villages diff\u00e9rents. Ils ont \u00e9tiquet\u00e9 chaque pi\u00e8ce \u2014 tout \u00e9tait extr\u00eamement bien organis\u00e9 \u00bb, explique Labrosse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque envoi d\u2019ICON \u00e9tait accompagn\u00e9 d\u2019un bordereau de production d\u00e9taill\u00e9 comprenant un identifiant unique, la quantit\u00e9, la description des articles et leur destination. Les exp\u00e9ditions \u00e9taient organis\u00e9es par site, chaque lieu recevant sa propre palette d\u00e9di\u00e9e, ce qui permettait aux \u00e9quipes sur place de distribuer rapidement le mat\u00e9riel sans avoir \u00e0 tout trier de nouveau.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DVG83v9CSpn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DVG83v9CSpn\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En parall\u00e8le, quatre \u00e9v\u00e9nements <a href=\"https:\/\/develop.olympic.ca\/olympique\/festifan\/\">FestiFan d\u2019\u00c9quipe Canada<\/a> ont eu lieu \u00e0 Toronto, Calgary, Vancouver et Montr\u00e9al, n\u00e9cessitant 74 affiches pour abribus, 10 000 cartes postales, ainsi qu\u2019une signalisation \u00e9v\u00e9nementielle compl\u00e8te incluant l\u2019orientation des visiteurs, des visuels de sc\u00e8ne, des habillages de colonnes, des banni\u00e8res et des accr\u00e9ditations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si les projets d\u2019envergure r\u00e9partis sur plusieurs sites comportent toujours des d\u00e9fis logistiques, un moment a particuli\u00e8rement marqu\u00e9 l\u2019\u00e9quipe d\u2019ICON : l\u2019installation du FestiFan de Toronto, \u00e0 la place Nathan Phillips, au d\u00e9but du mois de f\u00e9vrier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab L\u2019\u00e9quipe a travaill\u00e9 dans des conditions extr\u00eames, avec des temp\u00e9ratures atteignant -30 \u00b0C et des vents allant jusqu\u2019\u00e0 80 km\/h le jour de l\u2019installation. Malgr\u00e9 cela, elle a r\u00e9ussi \u00e0 tout mettre en place dans les d\u00e9lais, assurant que l\u2019\u00e9v\u00e9nement soit enti\u00e8rement habill\u00e9 et pr\u00eat \u00e0 accueillir le public \u00bb, souligne Faulkner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u2019il s\u2019agisse d\u2019un skieur alpin \u00e0 Cortina, d\u2019un patineur artistique \u00e0 Milan, d\u2019un membre de la famille d\u2019un planchiste \u00e0 Livigno ou d\u2019un partisan \u00e0 Vancouver, chacun pouvait se sentir partie prenante d\u2019une exp\u00e9rience de marque coh\u00e9rente et immersive, tant au Canada qu\u2019\u00e0 l\u2019international, gr\u00e2ce aux \u00e9l\u00e9ments d\u2019\u00c9quipe Canada cr\u00e9\u00e9s par ICON.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque les athl\u00e8tes d\u2019\u00c9quipe Canada arrivent au village olympique, ils reconnaissent presque imm\u00e9diatement qu\u2019il s\u2019agit de leur v\u00e9ritable \u00ab chez-soi&#8230;<\/p>\n","protected":false},"author":185434564,"featured_media":285824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[682165296,1],"tags":[682164534,682167408,682164262,415985445],"post_format":"standard","sport":[],"game":[],"coauthors":[682165361],"class_list":["post-285817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partenaire","category-uncategorized","tag-equipe-canada-3","tag-icon","tag-milano-cortina-2026","tag-partenaire"],"acf":[],"jetpack_featured_media_url":"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/420_TeamCanada_FanFest_2026-e1778181096380.jpg?quality=100","featured_image_url":"https:\/\/develop.olympic.ca\/olympique\/wp-content\/uploads\/sites\/2\/2026\/05\/420_TeamCanada_FanFest_2026-e1778181096380.jpg?quality=100","author_name":["Alexa Pepper"],"category_names":["Partenaire","Uncategorized"],"tag_names":["Equipe Canada","ICON","Milano Cortina 2026","Partenaire"],"video_embed_code":"","facebook_video_embed_code":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_shortlink":"https:\/\/wp.me\/pbmyEP-1clX","_links":{"self":[{"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/posts\/285817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/users\/185434564"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/comments?post=285817"}],"version-history":[{"count":7,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/posts\/285817\/revisions"}],"predecessor-version":[{"id":285886,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/posts\/285817\/revisions\/285886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/media\/285824"}],"wp:attachment":[{"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/media?parent=285817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/categories?post=285817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/tags?post=285817"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/post_format?post=285817"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/sport?post=285817"},{"taxonomy":"game","embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/game?post=285817"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/develop.olympic.ca\/olympique\/wp-json\/wp\/v2\/coauthors?post=285817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}