{"id":87865,"date":"2013-11-27T11:44:45","date_gmt":"2013-11-27T16:44:45","guid":{"rendered":"http:\/\/develop.olympic.ca\/olympique\/?p=87865"},"modified":"2013-11-29T12:21:50","modified_gmt":"2013-11-29T17:21:50","slug":"les-droits-de-telediffusion-de-la-lnh-et-lavenir-du-sport-cable","status":"publish","type":"post","link":"https:\/\/develop.olympic.ca\/olympique\/2013\/11\/27\/les-droits-de-telediffusion-de-la-lnh-et-lavenir-du-sport-cable\/","title":{"rendered":"Les droits de t\u00e9l\u00e9diffusion de la LNH et l\u2019avenir du sport c\u00e2bl\u00e9"},"content":{"rendered":"

Ne vous laissez pas berner par l\u2019annonce d\u2019hier concernant les droits de diffusions de la LNH. Les Canadiens n\u2019en ont pas seulement que pour le hockey.<\/span><\/h1>\n

Il s\u2019agit bien entendu d\u2019une entente capitale qui donne \u00e0 Rogers Communications les droits exclusifs de t\u00e9l\u00e9diffusions des matchs de la LNH pour les 12 prochaines ann\u00e9es en \u00e9change de 5,23 milliards de dollars canadiens.<\/p>\n

M\u00eame si l’entente concerne uniquement le hockey, la nouvelle d\u2019hier donne aussi une indication de la valeur des \u00e9v\u00e9nements sportifs t\u00e9l\u00e9diffus\u00e9s. C\u2019est une occasion en or pour les t\u00e9l\u00e9diffuseurs de contenu sportif du Canada.<\/p>\n

Le comportement des t\u00e9l\u00e9spectateurs a chang\u00e9 du tout au tout au cours des cinq derni\u00e8res ann\u00e9es. Les consommateurs ont maintenant l\u2019habitude de la diffusion num\u00e9rique en continu et du t\u00e9l\u00e9chargement et veulent \u00e9couter leurs \u00e9missions quand \u00e7a leur chante. Oubliez les enregistreurs num\u00e9riques. Donnez-moi plut\u00f4t un compte Netflix un dimanche de temp\u00eate.<\/p>\n

Mais le sport, lui? C\u2019est le dernier bastion de la t\u00e9l\u00e9vision.<\/span><\/p>\n

Le sport en direct est sans \u00e9gal. Nous nous attachons \u00e9motivement au d\u00e9roulement d\u2019une histoire dont personne ne conna\u00eet la fin. C\u2019est l\u2019histoire, mais aussi le talent des athl\u00e8tes qui nous captivent.<\/p>\n

On peut s\u00fbrement attendre un ou deux jours avant de regarder l\u2019\u00e9pisode final de Unit\u00e9 9<\/a>. Il faut seulement faire attention de ne pas se faire voler le punch. Mais c\u2019est impossible de rater le septi\u00e8me match des s\u00e9ries \u00e9liminatoires ou une finale olympique.<\/p>\n

Le Hockey prend beaucoup de place, mais c\u2019est le sport qui prend toute la place. Plusieurs Canadiens savent ce qu\u2019est un d\u00e9gagement interdit ou un beau rappel de la rondelle, mais tout le monde peut s\u2019identifier aux \u00e9motions des athl\u00e8tes.<\/p>\n

C\u2019est la raison pour laquelle Radio-Canada <\/a>est aussi investie dans les Jeux olympiques. Ou pourquoi TSN a d\u00e9cid\u00e9 de diffuser tous les matchs des Jayhawks du Kansas et de son joueur vedette Andrew Wiggins de l\u2019\u00e9cole secondaire Vaughan.<\/p>\n

\"Patrick<\/a><\/p>\n

Le sport nous rassemble. Apr\u00e8s tout, l\u2019humain est un \u00eatre sociable et le sport est une bonne excuse pour se r\u00e9unir et s\u2019amuser. Avez-vous d\u00e9j\u00e0 regard\u00e9 un match crucial de votre \u00e9quipe pr\u00e9f\u00e9r\u00e9e tout seul. C\u2019est un peu plate de n\u2019avoir personne \u00e0 qui donner de claques dans le dos. C\u2019est un peu pour \u00e7a qu’on se rassemble devant le t\u00e9l\u00e9viseur.<\/p>\n

\n

Au Canada, la diffusion des matchs de la LNH assure un nombre constant de t\u00e9l\u00e9spectateurs. Mais si les partisans peuvent \u00eatre attir\u00e9s par d\u2019autres sports et qu\u2019ils le regardent en partie pour l\u2019aspect social, la prochaine fronti\u00e8re n\u2019est peut-\u00eatre pas le sport pr\u00e9sent\u00e9.<\/p>\n<\/blockquote>\n

La plupart des diffuseurs canadiens utilisent plusieurs plates-formes\u00a0: la t\u00e9l\u00e9vision c\u00e2bl\u00e9e, le web et les services mobiles. La proximit\u00e9 de l’action et des spectateurs, et des spectateurs les uns avec les autres, a peut-\u00eatre davantage d’importance qu’on ne le croit. Pensez-y, vous pouvez encourager votre \u00e9quipe dans votre salon avec un ami et avec votre fr\u00e8re \u00e0 l\u2019autre bout du pays sur Twitter. Ce ne sont pas les moyens qui manquent.<\/p>\n

L\u2019annonce d\u2019hier forcera les r\u00e9seaux \u00e0 miser sur les autres sports et sur les habitudes des t\u00e9l\u00e9spectateurs. Le meilleur est encore \u00e0 venir et c\u2019est une excellente nouvelle pour les mordus de sport canadiens.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ne vous laissez pas berner par l\u2019annonce d\u2019hier concernant les droits de diffusions de la LNH. Les Canadiens n\u2019en ont…<\/p>\n","protected":false},"author":54400589,"featured_media":87866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16085],"tags":[2443,1181389],"post_format":"standard","sport":[],"game":[],"coauthors":[197174239],"class_list":["post-87865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles","tag-canada","tag-rogers-communications"],"acf":[],"yoast_head":"\nLes droits de t\u00e9l\u00e9diffusion de la LNH et l\u2019avenir du sport c\u00e2bl\u00e9 - \u00c9quipe Canada | Site officiel de l'\u00e9quipe olympique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/develop.olympic.ca\/olympique\/2013\/11\/27\/les-droits-de-telediffusion-de-la-lnh-et-lavenir-du-sport-cable\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les droits de t\u00e9l\u00e9diffusion de la LNH et l\u2019avenir du sport c\u00e2bl\u00e9 - \u00c9quipe Canada | Site officiel de l'\u00e9quipe olympique\" \/>\n<meta property=\"og:description\" content=\"Ne vous laissez pas berner par l\u2019annonce d\u2019hier concernant les droits de diffusions de la LNH. 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