P&G steps up to boost podium success

The road to London 2012 just got a little smoother.

Proud and ongoing Canadian Olympic Team supporter Procter & Gamble has teamed up with some familiar faces to help drive success for nine of Canada’s heavy-hitting Olympic hopefuls.

The move is an impressive corporate push to help with the high cost of daily training and racing at an Olympic level in preparation for outstanding performances in London.

“The Canadian Olympic Committee is pleased to partner with P&G as they continue to help make a lasting difference for athletes,” said Canadian Olympic Committee President Marcel Aubut.

“We appreciate their continued support of Canadian athletes on their journeys to London 2012.” Athletes will serve as an ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store promotions, public relations, digital and social media.

“We are committed to being the best partner the Olympic Movement has ever had,” said Thom C. Lachman, President, Procter & Gamble Canada. “Athletes inspire us with their dedication to perform at their best every day and their commitment to excellence, which is why we are extremely proud to support and champion these nine world class athletes.”

Three-time Olympic medallist and two-time World Champion kayaker Adam van Koeverden has teamed up with P&G Corporate, while Alexandre Despatie, a two-time Olympic silver medallist and World Champ in three diving disciplines, joins Gillette and up-and-coming international triathlon champ Paula Findlay is partnering with P&G Female Beauty.

Olympic bronze-medallist hurdler Priscilla Lopes-Schliep, who is just returning from competition after giving birth to her daughter, has teamed up with the Pampers brand.

Cyclist/speed skater and six-time Olympic medallist Clara Hughes and Secret are working together, while world-record holder swimmer Annamay Pierse joins Pantene and internationally renowned soccer star Christine Sinclair partners with Tide.

Three-time world boxing champ Mary Spencer is putting COVERGIRL in her corner and Olympic gold and silver medallist and veteran triathlete Simon Whitfield joins Duracell.

P&G is committed to supporting the Canadian Olympic Committee for the next ten years.