"Tout Donner" campaign kicks off at Montreal City Hall

MONTREAL – Today, in Canada’s first ever Olympic city, the Canadian Olympic Committee introduced its celebration of Canadian Olympic athletes with the exciting new “Tout Donner” campaign.

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MONTREAL – Canadian Olympic Committee Chief Marketing Officer Derek Kent (left) joins Canada’s senior national synchronized swimming team, Jennifer Abel (third from left), 2012 Canadian Olympic Team Assistant Chef de Mission Sylvie Bernier, Montreal Mayor Gérald Tremblay and LaSalle borough Mayor Manon Barbe at the Canadian Olympic Committee’s “Tout Donner” campaign launch in Montreal May 7, 2012.

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – Canadian Olympic Committee Chief Marketing Officer Derek Kent addresses the crowd at the Canadian Olympic Committee’s “Tout Donner” campaign launch in Montreal May 7, 2012.

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – Montreal Mayor Gérald Tremblay speaks at the Canadian Olympic Committee’s “Tout Donner” campaign launch in Montreal May 7, 2012.

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – 2012 Canadian Olympic Team Assistant Chef de Mission Sylvie Bernier discusses the “Tout Donner campaign” at the Canadian Olympic Committee’s launch event in Montreal May 7, 2012.

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – Diver Jennifer Abel speaks in front of a bus branded with the Canadian Olympic Committee’s “Tout Donner” campaign at the launch event in Montreal May 7, 2012.

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – Students from École Pierre de Coubertin pose with athletes and speakers in front of a bus branded with the Canadian Olympic Committee’s “Tout Donner” campaign at the launch event in Montreal May 7, 2012. 

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – Members of the Canadian senior national synchronized swimming team sign autographs for students from École Pierre de Coubertin at the Canadian Olympic Committee’s “Tout Donner” campaign launch in Montreal May 7, 2012.

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – Members of the Canadian senior national synchronized swimming team sign autographs for students from École Pierre de Coubertin in front of a bus branded with the Canadian Olympic Committee’s “Tout Donner” campaign at the launch event in Montreal May 7, 2012. 

Photo by Denis Labine, Ville de Montréal.

 

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MONTREAL – A bus branded with the Canadian Olympic Committee’s “Tout Donner” campaign arrives at the launch event in Montreal May 7, 2012. The bus was being driven by Sylvie Denis, mother of 2008 Olympian Jennifer Abel.

Photo by Denis Labine, Ville de Montréal.

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MONTREAL – Diver Jennifer Abel poses with her mother, STM driver Sylvie Denis in front of a bus branded with her image and the Canadian Olympic Committee’s “Tout Donner” campaign at the launch event in Montreal May 7, 2012.

Photo by George Fadel, Canadian Olympic Committee.

 

 

 

Canadian Olympic Committee Media Office:

Jane Almeida, Manager, Media Relations

Tel: 416-324-4120 / Cell: 416-540-1788

Email: jalmeida@olympic.ca

 

 

Dimitri Soudas, Executive Director, Communications

Tel: 416-324-4136/ Cell: 289-388-6419

Email: dsoudas@olympic.ca