Powering the Next Generation

Olympic success does not happen overnight.

Across Canada, young athletes have the talent, drive, and potential to excel. What they need are the opportunities and resources to match.

The Next Gen initiative supports Canada’s most promising athletes on their sport-specific path to future Olympic Games. Next Gen provides access to world-class coaching, training environments, competition opportunities, and sport science expertise, helping athletes reach their full potential and gain invaluable experience.

By investing in Next Gen talent today, you help accelerate athlete development and strengthen the pipeline of Team Canada athletes who will inspire Canadians in the years ahead. 

Generational Opportunity For Canadian Sport

As Team Canada looks ahead to LA 2028, Alpes 2030 and beyond, the future of Canadian sport is being strengthened through unprecedented investment.

The Government of Canada has announced it will double its annual investment in Next Gen from $5 million to $10 million. The additional funding is contingent on matching private contributions dollar-for-dollar, building on the existing partnership between government and supporters of the Canadian Olympic Foundation, Canadian Olympic Committee, and Paralympic Foundation of Canada to catalyze more investment in sport.

This expanded commitment will double the program’s impact, creating an unprecedented opportunity to reach more athletes at a critical stage in their development and strengthen Canada’s pipeline of future Olympic contenders.

The Impact Of Next Gen

Since 2016, Next Gen has helped emerging athletes access the resources, coaching, and competition opportunities needed to progress along the pathway to future Olympic Games. The results demonstrate the long-term impact of investing in athlete development.

---

NEXT GEN IMPACT

• $72M invested
• 4,283 athletes have been supported through Next Gen since 2016
• 387 Next Gen-supported athletes have gone to compete at an Olympic Games
• Approximately 1,000 athletes supported annually
• 62% of Team Canada athletes who competed at Milano Cortina 2026 benefited from Next Gen support
• 42% of Team Canada athletes who competed at Paris 2024 benefited from Next Gen support

2025-2026 Reach

---

ATHLETES BY COMPOSITION

ATHLETES BY PROVINCE

---

2025-2026 SUPPORTED SPORTS

---

ATHLETE SPOTLIGHT

“Having the financial support and the belief just makes the journey a lot easier. It’s really cool that Next Gen is able to help athletes reach their full potential. Without that support, I  wouldn’t have made it to this level. This support has allowed me to really push my skiing capabilities and make it to a level that I never thought I would.”

Two-time Olympic Medallist Megan Oldham, Freestyle Skiing, Milano Cortina 2026 gold and bronze

Next Gen: 2019-2022

---

YOUR IMPACT

By supporting the Next Gen initiative, you help Canada’s most promising athletes access the opportunities, resources, and expertise they need to reach their full potential.  

Today’s Next Gen athletes are tomorrow’s Team Canada Olympians. Your investment is helping strengthen the pipeline of Team Canada athletes who will represent Canada at LA 2028, Alps 2030, and beyond.